How Patgency clarified release ownership
Patgency connected three release streams to clear owners, reducing unassigned delivery work by 40% across client programs.
0%
Fewer unassigned
0
Release streams
0
Team size
Ownership is visible before work moves between teams, so handoffs no longer depend on memory.
Camille Grant
Client Services Director
Company overview
Patgency is a 51-person digital agency managing overlapping product, campaign, and platform releases for growing brands.
The challenge
Work moved quickly between strategy, design, development, and client teams. When priorities shifted, release tasks could remain active without a clear owner or updated decision context.
The process
Patgency organized three release streams around shared outcomes, assigned accountable owners to each milestone, and reviewed ownership whenever scope changed.
The solution
AlignIQ linked client decisions, release milestones, and delivery tasks in one planning layer. Teams could identify unassigned work before it affected a deadline.
Shared context
Keep the objective, brief, and delivery plan connected.
Clear ownership
Give each milestone an accountable owner and a next action.
Human review
Review AI planning suggestions with the people doing the work.
The results
Unassigned delivery tasks fell by 40% across three release streams. The 51-person agency improved handoffs and reduced time spent clarifying responsibility.
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