How Northway aligned three product teams
Northway brought product goals, milestones, and dependencies into one shared plan, reducing weekly preparation time by 38%.
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We stopped reconciling three versions of the roadmap and started making decisions from the same plan.
Elena Brooks
VP of Product
Company overview
Northway is a 42-person B2B software company building workflow tools for distributed product teams. As the company grew, product, engineering, and go-to-market teams needed one reliable view of priorities and delivery progress.
The challenge
Three product teams maintained separate roadmaps and prepared updates in different formats. Leaders spent hours reconciling milestones, while dependencies between releases were often discovered late in the planning cycle.
The process
Northway moved one active portfolio into AlignIQ, connected every milestone to an owner, and reviewed AI-generated planning suggestions with engineering leads before committing to dates.
The solution
A shared planning workspace replaced duplicate roadmaps and weekly status documents. Teams could trace every task to a goal, see dependencies early, and update stakeholders from the same source of truth.
Shared context
Keep the objective, brief, and delivery plan connected.
Clear ownership
Give each milestone an accountable owner and a next action.
Human review
Review AI planning suggestions with the people doing the work.
The results
Weekly planning preparation fell by 38%, saving 12 hours across a 42-person team. Product reviews became shorter, and release changes reached every affected owner without another reporting cycle.
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